Hrithik Roshan and Deepika Padukone’s highly anticipated film Fighter will be released next year. Helmed by Sidharth Anand, the film is touted to be of a kind aerial action entertainer. Buzz is that, ahead of the same, the makers have come up with a 50-day marketing plan to ensure a bigger reach of the film.
According to a report in Pinkvilla, the teaser of the film will be released in December. A source close to the news portal revealed, “The campaign kicks off with a teaser launch in the first week of December. The post-production work and sound mixing is currently in progress and the idea is to take the audience on a ride like never before with the first asset of this action thriller. Both Sid and Hrithik are very particular on what’s their first communication and they have both zeroed in on an asset that could become the talk of the town.”
The source added, “The plan is to give the audience a sneak peek into the world of Fighter through its various content pieces that will be released timely running up to the release of the film. The highlight of the film campaign will be the Music album. Every song of Fighter has a different flavour – from dance numbers to romance, celebration, patriotism, and emotion – and Sid will be opening one card at a time. It has been strategized to align with the social calendar of December and January. In fact, the party season of December will kick off with Fighter.”
Fighter is touted to be Bollywood’s first aerial action franchise. Earlier this year, the first looks of the pivotal characters were unveiled, which received a lot of appreciation and grabbed attention from netizens. Hrithik, Deepika and Anil will be playing fighter pilots in the film. Fighter was earlier scheduled for a release in September 2022 but its pre-production got delayed due to the Covid-19 pandemic. It will now release on the eve of India’s 75th Republic Day on January 25. It’s produced under the banner of Siddharth and Mamta Anand’s production house Marflix Pictures dedicated to action filmmaking in India and Viacom18 Studios.
