Bollywood star Deepika Padukone entered the cosmetics market in 2022 with the introduction of her skincare line, 82E. Since the start, her skincare brand has grown steadily, with new additions being made around every three months. The actress is unfazed by the backlash she’s received from the beauty community over the exorbitant cost of her products. She stresses the importance of becoming a beta tester for her goods.