Things definitely didn’t shape up as well as expected for Aditya Chopra with the Salman Khan led Tiger 3. While the content got mixed feedback from the audience, the industry is also buzzing with chatter around how a conventional Friday release would have benefited the business by pushing the film to Tiger Zinda Hai number. It’s Salman Khan’s fan following and the franchise value that has taken the film to a lifetime collection of around Rs. 280 crores, getting it a clean hit tag.